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STUDENTS ATTITUDE AND PREFERENCES TOWARDS FOOD QUALITY BOUGHT ONLINE

Author(s): Alrey Omambac, Cyrrah Myrrh Porras, Helberto Tomabon, Ivy Morqueda, John Rowuel Palabrica, Kenneth Jade Purca

Keywords: Attitude, Preferences towards Food Quality, Descriptive correlation, Kidapawan City

Publisher: Journal of Business Management Research

Published Date: 2022-03-13

Abstract

This descriptive-correlational study investigated the relationship between the attitude and preferences of students towards food quality bought online. An adapted and modified questionnaire was administered to 60 undergraduate students. Results show that there is a significant relationship between attitude and preferences towards online food quality.