Research Paper
SOCIAL MEDIA UTILIZATION AND ONLINE BUYING BEHAVIOR OF COLLEGE STUDENTS IN CENTRAL MINDANAO COLLEGES
Author(s): Chaina Mae Adto-on, Ciara Ayunan, Ericel Gid Munta, Glydel Salazar, Jonelyn Morales, Norfa Manonggal, Welson Magdaraog
Keywords: Social Media Utilization, Buying Behavior, College Students, Central Mindanao Colleges
Publisher: Journal of Business Management Research
Published Date: 2022-03-13
Abstract
This
descriptive-correlational study investigated the relationship between social
media utilization and online buying behavior of College students. A
questionnaire was administered to 60 undergraduate students. Results show that
the level of the social media utilization and buying behavior are both high is
high. Moreover, there is a significant relationship between the social media
utilization and online buying behavior of students.