Research Paper
SERVICE QUALITY AND REPURCHASE INTENTION OF CUSTOMERS IN SELECTED RESTAURANTS IN KIDAPAWAN CITY
Author(s): Jay Ryan Amena, Jorge EstañoJr, Justin Paul Enad, Randy Jul Badting, Susan Casulla, Xyza Auditor
Keywords: Service Quality, Repurchase Intentions, Restaurants, Kidapawan City
Publisher: Journal of Business Management Research
Published Date: 2022-03-13
Abstract
This
study determined the relationship between service quality and repurchase
intention of customers in selected restaurants of Kidapawan City. The
descriptive correlational design was utilized in this study. Sets of survey
questionnaires were administered to 50 customers who dined in restaurants in
Kidapawan City. The data was analyzed using statistical tools such as the mean
and correlation analysis. Results show that the level of service quality and the
level of store atmosphere are described as high. Furthermore, there is a
relationship between service quality and store repurchase intention of
customers.